The violence that has engulfed the country in the last two years means that, at the time of writing, Libya is unlikely to feature too highly on many people’s travel wish-lists.
But the troubled north African country has enormous potential as a tourist destination, and is likely to rise as a holiday hotspot in the near to medium future – according to a survey of key figures in the travel industry.
Ancient and epic: Libya is home to historic sites, including the Roman city of Leptis Magna This week has seen the desert state – which was ravaged by civil war as recently as October last year – take a small step back into potential visitors’ eyelines by setting up a promotional stand at World Travel Market (WTM), an influential travel convention held every November at London’s ExCel Centre.
And a survey of industry professionals has suggested that Libya can look forward to a promising future.
In the poll, which saw 1300 tourism officials interviewed, over half of those surveyed – 56 per cent – believed that Libya has all the ingredients to become a major destination.
Only 10 per cent rejected the idea of Libya as a holiday option.
‘Libya could become one of tourism’s most exciting destinations in the future,’ says WTM director Simon Press.
‘Many destinations, such as Vietnam and Croatia, have repositioned from conflict zones to tourism hotspots, and there is no reason why, over time, Libya cannot do the same.’
Costa del Libya? Influential travel survey moots war-torn state as new holiday hotspot « Shabab Libya
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